管理沟通案例分析（Case study of management communication）.docVIP

管理沟通案例分析（Case study of management communication） 1, the Sino Japanese joint venture lepideus daily-use chemical company (Textbook P45) Analysis： (1) there are three possible alternatives: Program 1: brand repositioning. Method 2: the acquisition of small retail shareholders, the company more than 50% lepideus control, and then find the manufacturers technical cooperation first-class, first-class products or agent. Method 3: looking for opportunities to sell off shares. (2) analysis of the scheme: Project one: Li: using the original sales channels, service personnel and the good relationship with dealers, the value of cosmetics itself is difficult to measure the higher added value, re positioning the locked target market. Disadvantages: because the market changes rapidly, the import tariff gradually reduces, will make the whole enterprise transformation has higher risk. Scenario two: Li: I can make use of the original sales channels and service personnel. II. In addition to re positioning, it can also cooperate with other famous brand manufacturers to enter other markets. The controlling stake is enlarged and the management mode is more flexible. Disadvantages: I. Large amount of investment. II. Japans attitude is not easy to master. Scenario three: Li: to avoid fierce competition, the funds can be transferred to him. Disadvantages: the original channels and personnel, team all give up quite a pity. (3) suggestion: By two, the withdrawal request acceptance of small shareholders. The key point of this question is that: 1, want to give up the original market or product, and into a new unfamiliar field, that is, relying on the creation of new products, and give up the original product to improve the current situation of the company, may cause greater damage to the enterprise. 2, product innovation or multi angle management, may also create a better future for the company, the success or failure of the key lies in the collection of information is complete, pros and cons