商务英语专业本科毕业论文--文化整合（企业并购成功的关键）.docVIP

Cultural Integration---A Key to the Success of Mergers and Acquisitions [Abstract] With the ever-increasing development of economic globalization, competition between companies is getting more and more intensive. In order not to be superseded, companies have tried their best to search for an effective means which can enhance their core competitiveness. Then, mergers and acquisitions (MAs) emerge. However, the result isn’t encouraging. Even if there are numerous MA activities every year, most of them result in failure. Negligence of post-merger integration (PMI), especially cultural integration, is just the cause of the failure. MAs will be associated with corporate culture closely and cultural integration must become the main content of MAs’ strategies. Meanwhile, certain constructive recommendations are provided on post-merger management. Besides, some cases of MAs will be analyzed briefly to confirm the significance of cultural integration. [Key words] MAs, PMI, corporate culture, cultural integration, cultural conflicts 文化整合---企业并购成功的关键 [摘要] 随着经济全球化的快速发展，企业间的竞争日益激烈。为了能够不被淘汰，各企业都在努力寻求一种提高自身竞争力的有效方式。并购就这样应运而生。然而事实并不尽如人意。即使每年发生的并购活动数量繁多，成功率却不高。究其原因，就是忽视并购后整合尤其是文化上的整合造成的。并购将与企业文化密切联系起来，并购后的文化整合必须成为并购战略的关键内容。同时，一些关于并购后管理的富有建设性的建议衍生而出。此外，对一些并购案例进行的简单的分析也证实了文化整合的重要性。 [关键词] 并购 并购后整合 企业文化 文化整合 文化冲突 Contents Introduction…………………………………………………………………………………...1 Mergers and Acquisitions (MAs) and Post-Merger Integration (PMI)…………......2 1.1 Definition and Categorization of MAs ……………………………………………....3 1.2 Implication and Significance of PMI …………………………………..……………...4 2. Cultural Integration Running through Four Phases of MAs…………………………4 2.1 Phase of Preparation …………………………………………………………...............5 2.2 Phase of Transition …………………………………………………………………….5 2.3 Phase of Integration ……………………………………………………………………5 2.4 Phase of Consolidation ………………………………………………………………...6 3. Corporate Culture …………………………………………………………………….......6 3.1 Cultural Discrepancies and Risks ……………………………………………………