社会传媒中的商业战略Social Media for Business.pptxVIP

Social Media for Business;Introduction;Digital Marketing Strategist, Blogger, Author;What is social media? Why social media for business? How to get started with social media Picking the right tools The No’s in social media, mistakes to avoid Interactive session – QAs;What is social media?;;History of social media;;“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”;“Media that is created to be shared freely, globally”;You aren’t a stranger to social media;Why social media?;There are TV Ads, Magazines, Radio which can get you impact, quicker.;Can you afford NOT to?;“Were entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers” - Chris Anderson, The Long Tail;87% trust a friend’s recommendation over critics review- Marketing Sherpa;3 times more likely to trust peer opinions over advertisement for purchasing decision- Jupiter Research;1 word of mouth recommendation has impact of 100 TV ads!- ;Aspects of social media;Social Media vs Traditional Marketing;Traditional marketing BUYS coverage;Gives you the ability to tune in to your customers and learn what they think of a product of service.More powerful than handing out surveys.;One message BEFORE social media;One message AFTER social media;Your competition is on social media!;Statistics don’t lie;How to get started;Don’t focus too much on the tools. Important to have a robust social media strategy for your business. ;7 ways your business could be using Social Media;Public RelationsSocial media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking. ;Customer SupportWhere traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offloa