principles of marketing第一章.pptVIP

1-* Copyright ? 2009 Pearson Education South Asia Pte Ltd Partner Relationship Management Partner relationship management refers to working closely with partners in other company departments and outside the company to jointly bring greater value to customers. Building Customer Relationships 1-* Copyright ? 2009 Pearson Education South Asia Pte Ltd Partner Relationship Management Partners inside the company is every function area interacting with customers. Electronically Cross-functional teams Partners outside the company is how marketers connect with their suppliers, channel partners, and com