business research method， chapter 4.pptVIP

Chapter 4 Business Research Requests and Proposals Learning Objectives Understand the purpose of the request for proposal and the research proposal; how each is used the variations on each and their contents the processes for evaluating the quality of proposals Exhibit 4-1 The Research Proposal Process Exhibit 4-1 The Research Proposal Process: Using a Research Supplier Benefits of the RFP Unethical Uses of RFPs Help sponsor plan project budget Gather cost estimates and design ideas for in-house projects Create impression of competitive bid for sole-source project Activities in the RFP Process RFP Components Covering Kids RFP Pricing Section Services Data collection Data analysis Client meetings Travel Respondent survey incentives Mail costs Telephone costs Design meetings Facilities/ Equipment Pilot tests Report preparations Computer models Project management Questionnaire/ reproduction costs Labor Deliverables RFP Elements Exhibit 4-2 Qualifying Research Suppliers Research Supplier/ Staff Experience and industry status Code of ethical performance Skill and experience Project management Research skills Business knowledge Compatibility/ Desirability Supplier Facilities/ Procedures Project management system Contractual arrangements Complaint handling procedures Quality assurance Facilities Reporting procedures The Research Proposal Exhibit 4-3Proposal Development Exhibit 4-4Proposal Complexity Structuring the Research Proposal Executive Summary Problem Statement Research Objectives Literature Review Importance/ Benefits of Study Research Design Data Analysis Nature/Form Research Qualifications Budget Schedule Facilities Project Management Bibliography Appendices Exhibit 4-5  Modules Researcher Qualifications Budgeting for Samples Scientific Telephone Samples (STS) provides random dial, listed, and business samples for telephone and online surveys Exhibit 4-6 Sample Proposed Budget Exhibit 4-7 CPM Schedule Elements of a Project Management Plan The Rese