c银行榆林分行私人银行业务发展战略分析word格式论文.docxVIP

摘 要私人银行业务是国内商业银行近年来的新兴战略性业务，也是未来最赚 钱的业务，发展空间巨大，随着经济的不断发展，私人银行业务将成为商业 银行零售业务重要盈利来源。作为国有四大商业银行之一的 C 银行，也在 2009 年推出了自己的私人银行业务品牌，如何让在新兴的私人银行业务成为 C 银 行榆林分行维护客户，创造利润的有效工具，是摆在笔者日常工作中的一个 重要任务，根据自身工作需要，结合日常工作中积累的经验，笔者对 C 银行 榆林分行私人银行业务发展战略进行了研究。该项研究对私人银行在国内的 发展具有一定的参考价值，同时，对商业银行私人银行业务如何针对区域特 点进行发展也具有一定的实用价值。本论文以研究私人银行业务在榆林地区的发展战略为主要内容。在写作 过程中以市场调研为基础，以战略管理基础理论和 PEST、BCG 矩阵、SWOT 分析等战略分析方法为指导，以实证研究为主要手段。该研究工作历时共约 14 个月时间，数据的主要来源依靠笔者工作中对相关数据的搜集和分析，以 及对榆林城区、神木、府谷、定边、靖边等地区 C 银行榆林分行私人银行客 户的走访记录、问卷调查等，可以说数据样本量较大，由此得出的分析结论 可以说具有一定的说服力。但由于所研究区域的经济情况复杂多变，此次研 究中采取的方法难免具有片面性，同时在部分数据的搜集及分析过程中也避 免不了误差的存在。对此，笔者将在今后的工作中针对相关问题，进行更全 面的了解及分析，针对实际情况对相关研究结果进行修改。关键词： 私人银行区域化发展发展战略AbstractsPrivate banking business is domestic commercial bank in recent years emerging strategic business; it also is the most lucrative business in the future. This business has an enormous development space. The private banking business will become an important source of profit for the retail business of commercial bank with the constant development of economy. The C bank, which as one of the big four state-owned commercial banks, has launched its own private banking brand in 2009, how to use the emerging private banking business as a effective tools to maintain customers and create profits in the Yulin branch of C bank, is an important task in the author’s daily work. According to my own needs, combined with the accumulation of daily work experience, the author has conducted the research to the development strategy of private banking business in the Yulin branch of C bank. The study has a certain reference value on the development of private bank internal, at the same time; it also has a certain practical value on the development of private bank to the commercial bank according to the regional characteristics.This paper is to study the strategy in development of private banking in the Yulin area as the main content. In the process of writing ,it use the market research as the foundation, use the basic theory of strateg