erp管理软件产业链升级战略分析以汉得信息技术公司为例word格式论文.docx

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erp管理软件产业链升级战略分析以汉得信息技术公司为例word格式论文.docx

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erp管理软件产业链升级战略分析以汉得信息技术公司为例word格式论文

的大潮中抓住机遇，求得自身发展。关键词：ERP，管理软件，国际产业链，比较优势，升级战略THERESEARCHOFERPMANAGEMENTSOFTWAREINDUSTRYCHAINUPGRADINGSTRATEGY:TAKINGHANDENTERPRISESOLUTIONSCo.,Ltd.ASEXAMPLEABSTRACTAsChina’seconomyanditsinformationizationconstructioniscontinuouslydeveloping,soistheinformationizationdemandofitsenterprises.Theseenterprisesnowhaveplacedhigherrequestsondomesticsoftwarevendors,especiallymanagementsoftwareonesthanbefore.Fromaglobalperspective,China’smanagementsoftwareindustryisstillintheascendantwhiletheirforeigncounterparthasdominatedthemarket.Beingminorplayersinthemarketofmanagementsoftware,China’slocalcompaniesarefacedwithaseriesofdifficultiesandchallenges.Toanswertheabovequestions,theauthorhastakenHandEnterpriseSolutionsasanexampleandanalysizeditschallengesandsolutionsbyadoptingthetheoriesofcomparativeadvantageandinternationalmarketsegmentationandintroducingknowledgesofmarketingandstrategicmanagementfromtheglobalperspective.Firstly,theauthorhaspresentedthechallengesfacingHandEnterpriseSolutionsafterdemandsofinternationalanddomesticmarketcomparingitanditsrivals.AndcomingtoaconclusionthatHandmustupgradeitspositionintheERPsoftwareindustrychain.ThentheauthorusesthemethodofSWOTanalysis,systematicly analyze the company’s strengths,weaknesses,opportunitiesandthreats，thenmakeadecisionthatHandshouldupgradeitsseviceabilitytopromoteitsindustrialchainupgradingprocedure.Atlast,theauthorgivessomedetailmeasurestoimproveitsseviceability.ThepurposeofthisdissertationistoclearHand’sindustrychainupgradingstrategy.HopeHandstartingfromthedownstreamindustrychain,continuetostrengthentheircompetitiveadvantage,accesstoservices,technologies,products,brandbreakthrough,andgraduallyshifttotheupstreamindustrychain,andgraduallyrealizesubordinatepositioninthemarketbythetransitiontoastrongposition.AlsohopethatChinasmanagementsoftwareindustrycanseizetheopportunityinthiswaveofinformationtechnology toseektheirowndevelopment.KEYWORDS:ERP,managementsoftware,globalindustrychain,comparativeadvanta