国际市场营销课件PPT 5 Culture, Management Style,and Business Systems.pptVIP

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? The necessity for adapting to cultural differences How and why management styles vary around the world The extent and implications of gender bias in other countries The importance of cultural differences in business ethics The differences between relationship-oriented and information-oriented cultures Global PerspectiveDo Blondes Have More Fun in Japan? Culture, including all its elements, profoundly affects management style and overall business systems Max Weber (1930) Americans Individualists Japanese Consensus oriented