基于产品差异化构筑重钢竞争优势分析-analysis on building competitive advantage of chongqing steel based on product differentiation.docxVIP

ABSTRACTThecurrentdomesticenterprisesintheincreasinglyfiercecompetition,producthomogeneityistheresultofthephenomenoninoneofthereasons.Enterprises,through theimplementationofeffectivedifferentiationstrategy,tohelpitsemergingfromthepressureofpricecompetition,improvetheprofitlevel,thetargetmarkettowincustomers,andeventuallyforenterprisestogaintheadvantageinthecompetition.Thispaperismainlythroughtheanalysisofthetheoryandapplication，SeektocombinetherealityofmarketcompetitionstrategytoChongqingIron＆SteelCo．，UseofthemainMichaelPorterscompetitivestrategytheory,Implementstrategiesfor competitivedifferentiationmethods,stepsandconcretemeasures.Focusonthecompanyscompetitivedifferentiationstrategy,thespecificcontentofthedifferencebetweentheconnotationsofcompetitivestrategyandcore,thedifferenceinthecompetitiveadvantagesofstrategicsourceofcompetitivedifferentiationandstrategicimpactontheinternalandexternalfactors.Italsofurtherthroughthedevelopmentof Chinasironandsteelindustryanalysis,throughprofoundSWOTanalysisofthestatusquore-identifythecompanyscurrentproblemswhichhaveexistedforPortertothefive-force modelanalysisof competitive advantagelies, Thepurpose ofthis studythat inthecurrentindustrySlowdowninthegrowth,increasingcompetitivepressure circumstances,theweightofenvironmentalprotectionshouldhelpthedevelopmentof strategicrelocationprocess,inlightofitsownproducts,services,marketing,technologyandotheraspectsoffeatures,theimplementationofproductdifferentiationstrategy,andbuildlong-termcompetitiveadvantageof ChongqingIron＆SteelCo．Keywords：Productdifferentiation,environmentalrelocation,build,competitiveadvantage目录摘要..............................................................................................................................IABSTRACT.......................................................................................................................II1绪论.....................................................................................................................