人力资源ppt模板：全球客户定制中心Why do we need Employer Branding.pptxVIP

Ideal Employer Brand ReportWhy do we need Employer Branding?S S Consulting 30.9.2010Klicka h?r f?r att ?ndra format p? bakgrundstextenNiv? tv?Niv? treNiv? fyraNiv? femWendt, Copyright Universum 2010Copyright Universum 2010AgendaPart 1 - Introduction to Employer BrandingPart 2 - Discussion interactionPart 3 - Universum’s experiencesUniversum works with employer branding on a strategic level Communication PlanCommunication MaterialResearchActionEVPUniversum’s employer branding model?Print *Unique for every countryUniversity auditsBrand tracking and evaluationEmployer Value Proposition developmentCommunication strategy developmentCommunication materials testingCustom researchNational Student Surveys5 continents27 countries 800 educational institutionsOver 300,000 respondentsNational Professional Surveys11 countriesOver 80,000 respondentsWeb*Unique for every countryUniversum around the worldUniversum annually surveys over 300,000 students and 80,000 professionals worldwide through our standardised research. In addition to this research we conduct research in several other countries through our consulting projects. What is Employer Branding?”Employer Branding is a logical process through which companies reach one main goal: To have a strong appeal on their current and future ideal employees.”Employer Branding serve two purposes50%50%AttractionRetention engagement“I’d love to be a part of that company”“I’m committed to my employer” Developing your Employer BrandIdentityProfileIdentityProfile“Who you want to be”“Who you really are”“Who people think you are”ImageImageThe Employer Branding process is the process of creating a stronger and more consistent Employer BrandWhat is an Employer Value Proposition?A unique set of offerings, associations and values that will positively influence the most suitable target candidates to choose an employerThe Employer Value Proposition is the core message of the Employer BrandEVP – All benefitsWhat story do you want to tell…