Applications of DM 复旦商务智能课件培训讲解.pptVIP

数据挖掘应用;客户关系管理（CRM）;顾客生命周期;顾客生命周期中的数据挖掘支撑;顾客数据;Customer attraction;目标营销;Customer retention;客户流失分析;Customer development;SPSS通讯行业分析专题;SPSS Modeler通讯行业分析模型;Personalized recommendation systems ;Personalized recommendation;Information filtering and recommendation;Typical personalization process;Inadequate information in IR;Spreading Activation Model;A personalized knowledge recommendation system ;A sample semantic-expansion network;Experimental results;构件库管理;自适应构件检索;基于关联挖掘的自适应构件检索;实例;供应链管理;零部件供应商选择;基于关联规则的零部件供应商选择;人力资源管理;人力资源管理;采用决策树挖掘出人员选拔规则;Decision tree for predicting job performance;Improving education;Improving teaching and learning;ESL recommender teaching and learning;Right/wrong answer statistical table;Summary table of students’ wrong answers ;Hierarchical clustering;All students’ right/wrong answer statistical tables;Clustering analysis;搜索引擎优化;;搜索引擎优化;E-Commerce Recommender Systems;Background;What is E-commerce Recommender Systems?;The Structure of Recommender Systems;Targeted Customer Inputs;Community Inputs;Output Recommendations;Delivery and Presentation;Recommendation Methods;Techniques for Recommendation ;E-commerce Recommender Applications;Techniques for Recommendation ;;顾客评价的关联分析;A location-aware recommender system for mobile shopping environments ;研讨题