How HewlettPackard Manages the Demand for Printers 管理经济学 培训讲解.pptVIP

? 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. CHAPTER 3: Where Prices Come From: The Interaction of Demand and Supply three ? 2006 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O’Brien—1st ed. Prepared by: Fernando Yvonn Quijano Where Prices Come From:The Interaction of Demand and Supply After studying this chapter, you should be able to: Discuss the variables that influence demand. Discuss the variables that influence supply. Use a graph to illustrate market equilibrium. Use demand and supply graphs to predict changes in prices and quantities. Carly Fiorina How Hewlett-Packard Managesthe Demand for Printers LEARNING OBJECTIVES … Because of the importance of printers to Hewlett-Packard, the company devotes significant resources to monitoring and forecasting consumer demand. 1 2 3 4 The Demand Side of the Market The Demand of an Individual Buyer LEARNING OBJECTIVE 1 Quantity demanded The quantity of a good or service that a consumer is willing to purchase at a given price. 3 - 1 Plotting a Price-Quantity Combination on a Graph At a price of $125 per printer, Kate, the purchasing manager for the Prudential Insurance Company, will be willing to buy 5 printers in the next month. The Demand Side of the Market Demand schedule A table showing the relationship between the price of a product and the quantity of the product demanded. Demand curve A curve that shows the relationship between the price of a product and the quantity of the product demanded. Demand Schedules and Demand Curves 3 - 2 Kate’s Demand Schedule and Demand Curve The Demand Side of the Market Individual Demand and Market Demand Market demand The demand for a product by all the consumers in a given geographical area. 3 - 3 Deriving the Market Demand Curve from Individual Demand Curves The Demand Side of the Market Price of related goods Substitutes Goods and services that can be used for the s