chapter7 How to write Business letters 商务英语 教学教案.pptVIP

* * How to write Business letters Main Contents Basic formats Basic structure Characteristics of businesscorrespondence Sample learning Useful Expressions Basic Formats Blocked style 平头式/齐头式 Semi-blocked style 混合式 Indented style 缩行式 正式文体常用齐头式，常见文体混合式 Formats of Envelopes The Sender’s Name, Address The Recipient’s Structure Headings（your address and the date）——信头 Date——日期 Inside Address——信内地址 Salutation (your complimentary greeting)——称谓 Main Body (your message)——正文 Complimentary Close (complimentary good-bye)——客套语/结束语 Signature——签名 Reference and Subject 编号及事由 Enclosure——附件 Other Special Notations Inside Address Make sure identical with what’s on the envelope The receiver’s address, which is normally omitted in an informal occasion, should e written in a formal one. It normally includes the name of the receiver, the address, the name of the city and the postal code. If the letter is sent to another country, the name of the country must be written. You can indent lines, if you like, but a straight edge is considered a more modern and better form. Salutation For Business Letter: Dear Sir/Madam, Dear Mr./Mrs./Miss/Ms. Smith, For Friendly Letter: Dear + first name, My dear + first name, My dearest, My darling, My love Title + Name Prof. /Dr./ Chairman/ President/ Dean +Wang Main Body——正文 “Kiss” Principle for Business Letters: Keep it short Cut needless words and needless information. Cut stale phrases and redundant statements. Cut the first paragraph if it refers to previous correspondence. Cut the last paragraph if it asks for future correspondence. Main Body——正文 Keep it Simple Use familiar words, short sentences and short paragraphs. Keep your subject matter as simple as possible. Keep related information together. Use a conversational style. * * *