Chapter３ Planning and Strategic Management 《相关管理学》（双语）课程课件（48学时）.pptVIP

Part II　PlanningChapter３ Planning and Strategic Management;Learning Objectives;Learning Objectives (cont’d);Chapter Outline;Chapter Outline;I. The Planning Process　　P251; I. The Planning Process; Three Steps in Planning　　　　　P251;图3.1 计划的三个步骤;1. Planning Process Stages; Levels and Types of Planning　　P252　;计划的层次和类型;Levels of Planning at General Electric　P253;　　　通用电气公司的计划层次　　P253;2. Levels of Planning　　P251;2. Levels of Planning;2. Levels of Planning;3. Who Plans?　　　　P254;Time Horizons of Plans　　　P254 计划的时间跨度;5. Types of Plans　　　　P256;5. Types of Plans;6. Why Planning Is Important　P256;7. Scenario Planning　情景计划　　P257;II. Determining the Organization’s Mission and Goals;Three Mission Statements;使命陈述;III. Formulating Strategy;Planning and Strategy Formulation;计划与战略制定;3. The Five Forces Model 五力模型;3. The Five Forces;IV. Formulating Corporate-Level Strategies; 3. International Expansion 国际扩张;3. International Expansion 国际扩张;4. Vertical Integration 垂直一体化;Stages in a Vertical Value Chain;图3.6 垂直价值链; V. Business-Level Strategies 业务层次战略 P272 ;V. Business-Level Strategies 3. “Stuck in the Middle” 徘徊二者之间 Attempting to simultaneously pursue both a low cost strategy and a differentiation strategy. Difficult to achieve low cost with the added costs of differentiation. 4. Focused Low-Cost 专一低成本 Serving only one market segment and being the lowest-cost organization serving that segment. 5. Focused Differentiation 专一差异化 Serving only one market segment as the most differentiated organization serving that segment.;Porter’s Business-Level Strategies;表3.7 业务层次战略;VI. Functional-level Strategies 职能层次战略  P275;2. Goals for Successful Functional Strategies 成功的职能层次战略的目标;3. Planning and Implementing Strategy 计划并实施战略