集团化发展战略分析研究——以a汽车公司为例-analysis and research on collectivization development strategy - taking a automobile company as an example.docx

摘要汽车产业是国民经济重要支柱产业，涉及面广、关联度高、消费拉动大，对 促进相关产业和国民经济平稳较快发展，具有重要意义。中国汽车产业从已有开 始发展到今天，取得了很大的成就。我国汽车产业在国民经济和全球汽车产业中 的地位进一步增强,我国汽车产业自主创新加快发展，产业国际竞争力有了明显 提高，中国汽车企业集团现在规模也越来越大，在国际上的地位也越业越重要。A 集团，主要从事整车制造、零部件制造、汽车服务贸易、研发、教育和投 融资等业务。2007 年以来，A 集团开始实施“集团化”的发展战略，通过整合集 团内外上下游产业链的有效资源，建立起整车制造、零部件、服务贸易、研发和 改革调整五大平台。实施战略五年以来，集团化已为 A 发展带来了巨大红利，A 集团规模从小到大、实力由弱变强，行业排名稳步提升，现已进入了中国汽车行 业发展的主流。2012 年全年，A 集团实现整车销量 170.09 万辆，同比增长 10.31%； 实现营业收入 2105 亿元，同比增长 4.8%;实现利润总额 171.5 亿元，同比增长 13.9%。战略是对企业发展目标、发展路径等涉及全局性、长远性重大问题的总体设 计与安排，战略的成功与否直接关系到企业的兴衰成败。A 集团近年来的快速崛 起得益于集团化发展战略的有力实施。笔者将结合 A 集团化发展历程为研究背 景，试图通过对大量资料和数据进行定量和定性相结合的分析，综合运用战略管 理知识，对企业集团化发展战略多角度进行研究，以期探索中国汽车行业发展壮 大的核心要素，为今后的发展道路提供一定的借鉴。关键词：集团化，发展战略，研究AbstractThe automotive industry is an important pillar industry of the national economy, involving a wide range associated with high consumption pulling large, related industries and to promote stable and rapid economic development is of great significance. The auto industry of China from the beginning to today has madegreat achievements. Status of Chinas automotive industry in the national economy and the global automotive industry to further enhance Chinas automobile industry to accelerate the development of independent innovation, industrial international competitiveness has been significantly improved, the scale of Chinese automobile enterprises are also growing status in the international arena the more important the more the industry.A Group, mainly engaged in vehicle manufacturing, parts manufacturing, auto service trade, development, education, and investment and financing business. Since 2007, A Group began implementing the Group development strategy, internal and external resources on the effective integration of upstream and downstream industry chain through the group, established vehicle manufacturing, parts, service trade, development and reform and adjustment five platforms. The five years since the implementation of the strategy, the group has brought huge bonus of as Beiqi develo