unit 7 Consumer Behavior 广告英语演示教学.ppt

Unit 7; Customers ;Marketing Process Participants:Customers;Customer Behavior: the Key to Advertising Strategy;Consumer Benefits; Steps in promoting a new product;;Personal processes in consumer behavior;; How consumers process information;Consumer Behavior:Results of Learning; The Consumer Motivation Process;Maslow’s;Maslow’s hierarchy of needs;Interpersonal Influences;Subcultures;Nonpersonal influences ;Nonpersonal;The purchase decision and postpurchase evaluation;Intelligent Consumer Behaviors ;6. When a health problem arises, they take an active role in its management. 7. They understand the logic of science and why scientific testing is needed to test and to determine which theories and practices are valid. 8. They are wary of treatments that lack scientific support and a plausible rationale. 9. They are familiar with the economic aspects of health care. 10. They report frauds, quackery, and other wrongdoing to appropriate agencies and law enforcement officials.;Exercises;