Unit One The Dimensions of Advertising 广告英语演示教学.ppt

Target Audience In advertising, the word “target audience” refers to a particular group of people that each advertisement aims to communicate. Consumer advertising is the advertising that typically aimed or directed to consumers, people who buy the product or use the service for their own use as well as someone elses personal use. Business advertising or business-to-business advertising is the advertising that directed to people who buy or influence the purchase of goods and services used in various business situations Geographical Area local or retail advertising is the advertising used by businesses whose customers come from only one city or local trading area. regional advertising is the advertising for products sold in one area or region, but not the entire country. national advertising is the advertising that aimed at customers in several regions of the country. international advertising This kind of advertising directed at foreign markets. Media Print advertising is presented in all kind of print media, such as newspaper, magazines, brochures and many more. broadcast advertising appears on broadcast or electronic media, radio, television, including websites. out-of home advertising Billboard on the expressway, advertising at the bus stops, and all kinds of outdoor advertising direct mail advertising sent through the traditional mail or by post, not including electronic mail Purposes product advertising aimed to promote the sales of goods and services nonproduct, corporate or institutional advertising aimed to sell ideas, to promote the organisations mission or philosophy rather than a specific product Commercial advertising aimed to promote products, services or ideas with the expectation of making a profit. noncommercial advertising aimed at seeking donations, volunteer support or a change in consumer behaviour. It is used worldwide by governments, charitable or non-profit organisations, civic group, or religious organisation. action adverti