日本动漫全球传播对中国动漫启示.docVIP

　 　 华 中 科 技 大 学 硕 士 学 位 论 文 　  摘  要  动漫作为一种重要的影视艺术形式，在文化传播和国民经济中扮演着越来越重 要的角色。世界动漫之林中，日本动漫以其独特的风格后来居上，经过几十年的发 展，在世界动漫领域独占鳌头，在世界各国拥有众多追捧者，据初步统计，目前全 球播放的动画节目约有 ６０％是日本制作的，许多日本动漫形象成为各国观众耳熟能详 的明星人物。而在中国，对大中小学生动漫市场问卷调查显示，高达 80%多的青少 年，最为推崇的是日本动漫，除开经济效益，最惊心动魄是民族精神的弱化。从 95 年开始，我国政府已颁布了一系列措施来扶植中国动漫事业的发展，但是十多年过 去，中国动漫的制作技术有很大提高，但内容不受欢迎，不仅没有走出国门，甚至 仍然丧失着国内的市场。本文分为五个部分对这一问题进行论述。第一部分对动漫 的概念及论文研究的意义和现状进行阐述。第二部分则对日本动漫的基本情况进行 概述，从文学和艺术两方面探讨其特征。第三部分则先对日本动漫全球传播的特点 进行分析，并着重阐述了日本动漫在中国的传播历程，接着对日本动漫全球传播的 主要原因进行分析。第四部分则研究中国动漫存在的问题，并借鉴日本动漫的成功 经验，得出对中国动漫事业发展的启示。最后，对中国动漫的新世纪发展作出展望。  关键词：日本动漫  文化传播  动漫产业 I 　 　 华 中 科 技 大 学 硕 士 学 位 论 文 　 Abstract Cartoon has played a more and more important role in the culture communication and in the social economy at present, as an important form of media art. The Japanese comic and animation has become to occupy the top position among the cartoon world with decades of years development. The Japanese comic and animation has the biggest market share and dominated this field. Based on a former survey, it indicates that there are 60% cartoon programs all over the world made in Japan, which has developed so many fans spreading each corner of the earth. In China, a survey among the elementary, secondary and college students indicates that more than 80% students are fans of the Japanese comic and animation. This figure means not only the economy market loses, but it also means the lost of the national spirit. Although the skills of making cartoon programs in China have been developed so much with a decade of year’s development, since 1995, when the Chinese government enacted measures to help develop Chinese cartoon industry, the contents are not popular. This result leads to continuous loses of domestic market share. This thesis has 5 parts. The first part introduces the concepts of cartoon, the current status, and the sense of the research in this thesis. The second part introduces the Japanese comic and animation status, mainly in literature and art fields.