jh证 券牡丹江营业部经纪业务发展对策分析-analysis on the development countermeasures of brokerage business in mudanjiang business department of jh certificate.docx

AbstractAlong with the growing Chinese financial market, as well as national income increased, the investment needs of investors in financial markets are increasing. But at this stage, Chinese securities companies facing the growing investment demand are to deal with it simply through extensive marketing means such as increased sales department. The business department of the increase in the number of trading commission open system, as well as the new regulatory regime introduced makes the stock market to gradually shift from a sellers to a buyers market, monopoly profits is no longer existing, replaced by the business of the Stock Company free competition, the deterioration of the competitive environment has posed a serious challenge to the development of the securities business department. Stock Company in the economic and business marketing activities, how to create their own core competitiveness, and how to improve the quality of service to retain existing customers, attract potential customers, how to increase market share and profitability, are placed in a securities company the business department major problem in the long-term development planning.This article takes JH securities Mudanjiang sales department as a research object, first of all analyzes the external environment of the business department of business, cites the current development of Sino-foreign securities companies and industry competition pattern of the external influencing factors faced by the business department in the development process; followed by analysis of the status quo of the business department of internal brokerage business, identify the problems in the brokerage business marketing; the use of the theoretical Summary field research method, comparative analysis, case studies and other methods, JH securities Mudanjiang sales Department for field visits the survey questionnaire with the sales department employees, business data collating, etc. to identify problems and causes, fro