《体育媒体关系相关管理》13 Rangers Football Club Media Strategy Sept2004.ppt

RANGERS TV LAUNCHED ON AUG 2 2004 5 KEY PROGRAMMING STRANDS… PLEASED WITH SUBSCRIBER UPTAKE – ONLY ON AIR TWO MONTHS AND WAY AHEAD OF THE BUSINESS PLAN BUDGETS THE TARGET IS 27K BY THE END OF THE SEASON AND WE ARE CONFIDENT WE CAN ACHIEVE THOSE TARGETS, LIKE EVERYTHING IN FOOTBALL IF THE TEAM DOES WELL THEN THAT WILL GREATLY ASSIST WE WILL GENERATE OVER ￡200K FROM RANGERS TV THIS SEASON PLAY CLIP PLAY CLIP PLAY CLIP PLAY CLIP PLAY CLIP PLAY CLIP NEXT CHANNEL TO LOOK AT IS THE INTERNET BACK IN 2000 AT THE HEIGHT OF THE DOTCOM BOOM WE SIGNED A JV WITH PREMIUM TV PTV CURRENTLY MANAGES A PORTFOLIO OF OVER 80 FOOTBALL CLUB SITES LIKE MANY SPORT BASED SITES THE PTV VISION WAS TO ATTRACT MASS AUDIENCES AND GENERATE INCOME FROM ADVERTISING SPONSORSHIP SEA CHANGE WITHIN THE ON-LINE SPORTS COMMUNITY AND MAJORITY HAVE ADOPTED THE SUBSCRIPTION MODEL WE IDENTIFYIED FOUR KEY REVENUE STREAMS FOR RANGERS.CO.UK RECENTLY RELAUNCHED THE ON-LINE CLUB SHOP AND SALES IN JULY INCREASED 128% - ￡80K WORTH OF KIT SALES RANGERS WORLD IS OUR PREMIUM CONTENT ZONE/WORLD IS THE GENERIC PTV BRAND FOR THE SUBSCRIPTION SERVICE EQUATES TO LESS THAN 70P A WEEK MAJOR CONTENT STRANDS… POIGNANT QUOTE AT THE END AND WE BELIEVE THIS WILL BE THE EVOLUTION OF THE INTERNET SERVICE AND WE CURRENTLY PILOTING LIVE BROADCASTS OF OUR GAMES OUTWITH THE UK TO OUR INTERNATIONAL FANBASE PLAY CLIP PLAY CLIP PLAY CLIP PLAY CLIP PLAY CLIP PLAY CLIP PLAY CLIP RANGERS FOOTBALL CLUB MEDIA STRATEGY PRESENTATION SEPT 27 - 29, 2004 CHINESE FOOTBALL FORUM WHAT DO THESE MEDIA CHANNELS HAVE IN COMMON? PRINT TV INTERNET MOBILE They provide rights holders with the opportunity to exploit rights they own by leveraging technology to deliver the following benefits... Generate incremental revenue!!! Provide value for money content to fanbase Stimulate brand awareness equity Expansion of fanbase Create marketing communication channels (for club sponsors) Generates in-depth customer data knowledge Mone