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375
STARTUPERS
Profiles, trends and startupers
in their own words
375 startupers: profiles, trends and startupers in their own words 03
Table of contents
Methodology • 4
Introduction • 5
Why start my own business? • 6
The need for freedom • 7
A market opportunity first and foremost • 7
Who am I? • 10
A young man… • 11
… with a business school degree • 11
I met my co-founders on my course • 19
What do I do? • 24
B2C is sexy • 25
Widely varying target markets: a cause of potential creative disruption • 28
How can I help myself? • 30
Technical support and market knowledge: two key needs • 31
Core essentials • 31
Support for decision-making • 32
Conclusion • 33
About Roland Berger and NUMA • 35
Roland Berger / NUMA
04 375 startupers: profiles, trends and startupers in their own words
Methodology
This study is based on two surveys of 375 startups applying for
NUMA’s business accelerator program: a Startups survey comprising
19 questions on the business project’s origin and environment and the
difficulties and needs of entrepreneurs; and an Entrepreneurs’ survey
made up of 21 questions on the sociological characteristics of startup
founders (age, education, etc.) and the way in which they work
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