经济新闻标题中强势模因构建的顺应性分析-adaptability analysis of strong meme construction in economic news headlines.docx

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2018-05-29 发布于上海
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经济新闻标题中强势模因构建的顺应性分析-adaptability analysis of strong meme construction in economic news headlines.docx

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经济新闻标题中强势模因构建的顺应性分析-adaptability analysis of strong meme construction in economic news headlines

AbstractInnowadays,aglobalinformationage,peopleselectingandreceivinginformationismoreandmoreliketakingfastfood.Readingnewsisprogressivelyenteringtheeraof“scanningtheheadlines”.Businessnewsasasub-genreofnewshasalwaysbeentheobjectoflinguisticsstudy.Astheeyesofthebusinessnews,headlinesshouldbethefocusoflinguisticresearch.Restrictedbythereportedobjectsandtheobjectiveeconomicphenomena,businessnewsalwaysgivesanabstract,profoundandtediousimpression.Tomakethebusinessnewstobeeasilyacceptedandthenwidelydisseminated,firstofallistopaymuchattentiontotheconstructionandexpressionoftheheadlines.Therefinementoftheheadlinesistheprimarystepofnewswriting,whichdetermineswhetherthenewscanattractreaders?attentionornot.MemeticsisanewtheorywhichintroducesDarwinianbiologicalevolutiontheoryintothefieldofculturestudy.Itfocusesonexploringhowinformationspreadamongpeopleandthepatternofcultureevolution.Meme,asaculturalreplicator,mainlytransmitsbyimitation,andlanguageisoneofitscarriers.SinceRichardDawkinscoinedtheterm“meme”,manyscholarshaveintroducedmemeticsasanewperspectiveintheirresearches.Memeticsalsoprovidesanewperspectivetoexplainlinguisticphenomena.Verschuerenpointsoutthreepropertiesoflanguage,namely,variability,negotiabilityandadaptability.Thesethreecharacteristicsarecloselyrelated,andadaptabilityisthecoreone.Theformation,replicationanddisseminationofmemesareaccompaniedbyaseriesofpsychologicalactivitieswhichwilldefinitelydeterminethesurvivalofthememes.Adaptationtheorycanelaboratethisseriesofmentalactivityfromacognitivepointofview.Theso-calledstrongmemesinbusinessnewsheadlinesarememesormemeplexeswhichimitateorcopyspeechesthathavebeenwidelyusedandspreadindailylife.Thecreationofbusinessnewsheadlines,infact,isacontinuousprocessofselectinglanguagestructureanddynamicallyadaptingittothecontextualrelationswherememesinhabit.Factorswhichcaninfluencetheadaptabilityofamemeareverycomplicated;themostinfluentialfactorsaretheprimarycontextualcorrelatesofadaptabilityformemeswhichincludethecognitivefactors,em