快速消费品行业销售人员绩效考核体系的优化探究——以w公司为例-optimization of the performance appraisal system of salesmen in fmcg industry - a case study of w company.docxVIP

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快速消费品行业销售人员绩效考核体系的优化探究——以w公司为例-optimization of the performance appraisal system of salesmen in fmcg industry - a case study of w company.docx

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快速消费品行业销售人员绩效考核体系的优化探究——以w公司为例-optimization of the performance appraisal system of salesmen in fmcg industry - a case study of w company

AbstractInthispaper,previousstudieswerethenputtogether,onthebasisofelaboratedbusinessassessmentmethodscommonlyusedinsalesperformance,andfastmovingconsumergoodsindustry,whichcharacterizedthisparticularsalesperson.ThentheWsasacasestudyofWcorporateperformancemanagementissuesrelatedanalysistoidentifythekeyperformanceindicatorsforthesalesstaffassessmentanddeterminetheproportionofeachindicatoranalytichierarchyprocess.Finallysolvetheseproblems,tosalesprofessionals,andsalesofthesetwopositionsisdesignedasanexample,drawareasonableandeffectiveperformanceappraisalprogram.OptimizationofpaperWsanexampleoftheperformanceappraisaldiscussionisintendedtohopetoprovidesomereferencevaluetoimprovetheassessmentprogramwiththeindustrysmarketingstaff.Wehopethatothercompaniescanlearnfromthispaper,combinedwiththeirownsituationtodevelopareasonableandeffectiveperformanceappraisalprogram,andaftertheimplementationtoconstantlybeadjustedaccordingtochangesinthemarket,inaccordancewithperformancemanagementrequirementsfordynamicmanagementofthesetsofperformanceappraisalprogram.Keywords:FMCG;Sales;performanceappraisal;WCompany目录第一章绪论................................................................................................................21.1研究背景.......................................................................................................21.2问题的提出..................................................................................................21.3研究的目的和意义......................................................................................21.3.1研究目的...........................................................................................21.3.2研究意义...........................................................................................21.4论文的主要内容与可能的创新..................................................................31.4.1论文的主要内容...............................................................................31.4.2本文可能的创新之处......................................................................