蓝色光标公关公司商业模式分析-business model analysis of blue cursor pr company.docxVIP

AbstractIn the past ten years, the PR trades made a great advances, market size grows from 1.5 billion in 2001 to 26 billion in 2011,outstanding PR corporations contribute this change, Bluefocus is on of them, not only witness, but also creator. As the leader of native PR corporations, Bluefocuss business model is unique, advanced and typical, but still not perfect. Bluefocus has made a big achievement with current strategy in competition, on the premise of keeping advantage, if there is a reasonable improvement plan on business model, the plan can help Bluefocus improve the ability of competition and keep healthy progress.After the analysis on business model of Bluefocus, the author focus improvement plan on service content, cooperating expenditure and human job matching. Combined business model and business model Innovation theory, the author make a plan. According to the current resource and circumstance, the plan include three parts: enrich service, including expanding domain and providing integration propagate service; perfect supplier system; service staff training. The plan propose specific mentality and step. The implement of plan divided four steps. The implement of plan need operating guarantees, including organization, human resource and dissemination, which can help the implement of plan.Keywords：business model, public relations, business model innovation目 录摘 要 ................................................................................................................ IAbstract........................................................................................................... II第 1 章 绪论 .....................................................................................................11.1 研究背景及问题提出 ..............................................................................11.2 研究目的及意义 .....................................................................................21.3 国内外研究现状 .......................................