艺术的设计专业英语Unit 10 Creative Typography in Web Design —.pptxVIP

Unit 10 Creative Typography in Web Design —Breaking the Rules Typography is believed to date back to the 15th century, so it is as old as the earliest writing systems, but it sky rocketed in last couple of years, becoming an important element in website design. Although typography has developed since then in a specialized field, it’s only recent that creative designers of typeface in web design were able to go beyond the limitations of their operating systems. Today, designers, with the help of the new and improved systems, get the chance to go further than the standard system fonts. Before we talk about this important quality of typography in web design - creativity, I would like to go through a couple of reasons why typography plays a big role in web design and some basic short tips on choosing the right type for a website. The Importance of Typography in Web Design As Robert Bringhurst states in his book The Elements of Typographic Style: Typography exists to honor content. Typography is very important in visual communication - it is one of the elements that play a huge role in the perception, quality and usability of a website design. It’s an integral part of web design that shouldn’t be taken for granted at any cost because the correct use of typography has the power of creating or breaking the whole feel of the web design. Although excellent typography can be defined as attractive but at the same time completely functional, the real beauty of typography is that it creates a communication bridge with the visitors, providing them with the information they came to the website for. So it’s just not all about graphics - although it plays an important role in web design - it’s also about implementing the right typography in order to create effective results. Choosing the right type is essential because it is in a close relationship with the services or the products being marketed and with the message the website is trying to send. Choose wisely the color of your te