如何突破我国中小型企业B2C发展瓶颈.doc

摘 要 电子商务的出现改变了传统的买卖形式，同时也改变了人们的生活方式。大家从传统的面对面的交易转变为直接从互联网上完成选购，付款等一系列的操作，电子商务已经渗透到了我国的企业及消费者的生活中。 我国的电子商务近几年飞速发展，在企业中的应用越加广泛，各大中小型企业都在极力发展电子商务，拓展自己的业务，一部分的企业因此取得了突破，获得了可观的利润，拓展了市场。在此环境下阿里巴巴，淘宝等迅速成长，成了我国电子商务市场不可或缺的企业。 到目前为止我国大部分中小型企业对B2C电子商务发展不够重视，有的企业甚至都没有一个像样的主页，更不要说发展B2C电子商务了，这也是我国中小型企业电子商务发展瓶颈形成的一个主要原因，我国B2C的高速发展依靠于中小型企业对其的重视，着力于开发自己的B2C电子商务平台是首要任务。其次我国中小型企业B2C还面临着信誉，法律支持不够，物流限制等问题，要想突破瓶颈，实现飞速发展这些是必须解决的问题。 关键词 电子商务 中小型企业B2C 发展现状 突破瓶颈  Abstract The emergence of electronic business has changed the traditional business and the way people live. Everyone from traditional face-to-face trade to turn into choose and pay on the internet. Electronic commerce is permeated our enterprise and consumers life. Chinas e-commerce rapid development in recent years and the application in enterprise more extensive. Each enterprises are trying to develop e-commerce and expand their business. Some of the enterprise breakthrough, make a tidy profit and expand the market. In the circumstances, such as alibaba and taobao rapid growth of Chinas e-commerce market, has become the indispensable enterprise. So far most of our small and medium-sized enterprise e-commerce business basically all dependent on alibaba platform without their own e-commerce platform, This is also our country electronic commerce development of small and medium-sized enterprises formed one of the main causes of the bottleneck, the rapid development of our country B2C relies on its attention to small and medium enterprises, aiming at developing their B2C e-commerce platform is the primary tas. Second Chinese small and medium enterprise B2C is also facing credit, legal support enough, logistics limited, to break the bottleneck, and achieve rapid development of these is the problems which must be solved. Key word B2C in small and medium enterprise e-commerce Development bottleneck 目 录 1 引言 1 2 B2C电子商务概述 1 2.1 B2C电子商务的定义 1 2.2 B2C电子商务的意义 2 3 我国中小型企业B2C发展现状 2 4 我国中小型企业B2C发展面临的瓶颈 4 4.1 中小型企业自身能力因