论“the brand”译语语体特征的语场因素-on the field factors of the stylistic features of the brand target language.docxVIP

烟台大学学位论文原创性声明和使用授权说明原创性声明本人郑重声明： 所呈交的学位论文，是本人在导师的指导下，独立进行研究工 作所取得的成果。除文中已经注明引用的内容外，本论文不含任何其他个人或集体 已经发表或撰写过的作品或成果。对本文的研究做出重要贡献的个人和集体，均已 在文中以明确方式标明。本声明的法律结果由本人承担。论文作者签名：日期：年月日学位论文使用授权说明本人完全了解烟台大学关于收集、保存、使用学位论文的规定，即：按照学校 要求提交学位论文的印刷本和电子版本；学校有权保存学位论文的印刷本和电子版， 并提供目录检索与阅览服务；学校可以采用影印、缩印、数字化或其它复制手段保 存论文；在非保密的论文范围内，学校可以公布论文的部分或全部内容。（保密论文在解密后遵守此规定）论文作者签名：导师签名：日 期 ：年月日ii版权声明任何收存和保管本论文各种版本的单位和个人，未经本论文作者同意，不得将 本论文转借他人，亦不得随意复制、抄录、拍照或以任何方式传播。否则，引起有 碍作者著作权之问题，将可能承担法律责任。vABSTRACTAccording to Halliday’s theory of the field, it is one of the three variables of register. It refers to the language used to express the topics and activities and embodies the concept of language function. Field is one of the main elements that decide the stylistic features of the text. The Brand is an information text which elucidates the definition, management and investment of brand, which belongs to the academic text. The topic and its language scope decide the stylistic features of the text.The field factors of The Brand are reflected in its professional terminologies, jargons and some fixed common sentence structures, etc. The brand is translated for the professors and students in this field. They are familiar with the topic and the stylistic features of this text and the content of the brand, so that the translation strategies are chosen with the purpose of reflecting textual features of the source text. When it comes to the translation of terminologies, referring to the professional books and literature on them is a good choice. As to the translation of other terms, like nouns and modifiers, it is better to use the expressions which are always used in the field, namely, the jargons. The fixed sentence structures should also be followed in the translation in order to accurately deliver text and fully reflect the stylistic features of the text.Key words: field, stylistic feature, translation skillsi摘 要根据韩礼德的理论，语场是语域的三个变项之一。它是指语言使用时所要表达 的话题内容和活动，是语言发生的环境，体现了语言的概念功能。语场是决定文本 文体特征的要素之一。The Brand 的话题内容是品