谷歌企业参与慈善先锋.docVIP

谷歌企业参与慈善先锋 　　WHAT does a moral person do, given all the problems and suffering in the world? How do you focus?” Larry Brilliant illustrates how difficult this is by recalling a friend’s struggle to decide how best to allocate a few 2)rupees among the beggars waiting to die in the 3)Hindu sacred city of 4)Benares, in India. Such a place could hardly be more different from Google’s headquarters in5)Mountain View, California―with its population of 6)geeky 20-somethings, free food, volleyball courts and fake dinosaur―where Dr.省略, the Internet giant’s philanthropic 7)arm, which Dr Brilliant leads. 　　 　　As well as adopting the informal company motto, “Don’t be evil”, the Internet search firm’s co-founders, Sergey Brin and Larry Page, decided to commit Google to engage in serious philanthropy. Innovative as ever, they created a new sort of philanthropic 8)entity, a 9)division of the company that could pursue its mission through both for-profit investing and making charitable 10)grants. This, they hoped, would one day “11)eclipse Google itself in overall world impact by ambitiously applying innovation and significant resources to the largest of the world’s problems.” It would be funded with 1% of the firm’s 12)equity, annual profits and employees’ time. 　　 　　In February 2006, after a lengthy search, Dr.省略. What attracted his new employers was his unique record of success, both in running 13)Silicon Valley tech firms and in implementing large-scale solutions to big social problems. In the 1970s, an appearance in a film featuring 14)The Grateful Dead had taken him to India, and 15)thence to a job with the World Health Organisation, where he helped to lead its successful 16)smallpox-17)eradication programme. Later he created the 18)Seva Foundation, which has prevented an estimated 3 million people in nine developing countries from going blind. As a businessman, he ran two public firms and, in 1985, co-founded The Well, a pioneering online service.省略, Dr. Brilliant has no