高档花茶系列环保包装设计——以“千花百草”为例-environmental protection packaging design of high-grade scented tea series - taking.docxVIP

摘要随着社会的发展，人们愈加的注重精神生活和物质生活的双重享受，于此 同时，生活环境与自然环境的极端变化，使得人类生存环境被搬上了热门讨论 的话题与当下注重的热点问题。我们生活的方方面面都与环境保护紧密挂钩。 社会经济的进步促进了高档用品与奢侈品的蓬勃发展，人们在追求高档复杂和 精致华美的产品同时与环保议题产生了一些不得不尽快解决的矛盾。高档的环 保包装设计，被上升至一个急需要和谐发展解决的议题。在这个问题的引导下， 如何设计高档而又环保的产品包装是本次设计需要解决的核心问题。本次设计 从以下四点着手，通过对过往传统设计的经验总结，结合新鲜环保概念，做出 融合与巧思，设计出新型的高档环保包装设计。1、从花茶包装的概念、属性、文化、审美等精神层面进行包装造型概述， 并结合花茶市场和当今环保包装的发展趋势，确立未来花茶包装理论的侧重方 向应是对花茶包装的环保、文化、审美等精神层面的相关构建。2、通过当下包装的实用、美观、信息传递与环保的内在联系，并从包装的 历史入手，总结出包装的运用初衷与时代发展进步相结合以后的产物——全新 型环保包装的问世。不仅从正确角度为今后环保包装的设计运用奠定了主基调， 而且阐述了包装的多功能性以及包装与时代发展的结合性。3、包装是平面美学与立体结构相结合的产物，高档花茶包装是基于高档茶 叶包装的市场之下的产物。从花茶包装的色彩、图案、结构、功能运用等方面 进行该包装的优势阐述。环保包装是未来社会发展的必然趋势，高档包装是经 济发展的必然趋势，有美学审美价值的包装是决定消费者心理的必然趋势。4、综合各种花茶包装设计的基本原则，解决当下花茶包装市场存在的问题 以及隐患，通过设计案例证明高档的环保包装是包装的未来发展趋势。关键词：高档花茶；包装；环保IIABSTRACTWith the development of society, people increasingly pay attention to enjoy both spiritual and material life, at the same time, extreme changes in living environment and natural environment, the topic and the focus on the hot issues of the environment for human survival is moved onto the hot discussion. All aspects of life and environmental protection are closely linked. The progress of social economy and promotes the development of high-grade products and luxury, people in the pursuit of high-grade complex and fine products and the environmental issues caused some to solve contradiction. Green packaging design high-grade, is rising to an urgent need to solve the issue of harmonious development. In this guide, how to design the upscale and environmental protection product packaging is the core issue of this design needs to solve. This design from the following four points, the past traditional design experience, combined with the new concept of environmental protection, to make the fusion and ingenuity, design a high-grade green packaging design model.1, from the concept, tea packaging attributes, cultural, aesthetic and spiritual level packaging modeling overview, and combined with the tea market and the development trend o