淘宝网店铺名称的语言学分析-linguistic analysis of taobao shop name.docxVIP

PAGE PAGE IV The shopping website is under the network background namely and have traditional cultures influence for store name, also reflected a modern at the same time culture of print to record, particularly is a new foreign phrase, showbiz amusement and network phrase as to its of influence. The social mental state contains certain check and supervision function to the network store name, the network store name also has the certain mental influence on consumption behavior at the same time. The shopping website is a newly arisen network industry, store name in the shopping website exists a lot of not the problem of norm isnt a formality first norm, have clip to use foreign language letter of alphabet, traditional form excessively use and punctuation misuse of circumstance. Secondly is a contents up of not norm, mainly include to excessively beg to lately beg a different and harmonious sound to kuso. These not the problem of norm if can not as early as possible arouse the attention of related section, will yes store name in the shopping website sink into a kind of more confusion status, for usually get to the Internet of the teenager will have certain bad influence, so finally aim at this kind of the norm phenomenon didnt put forward what time norm measure suggest, one is to form the atmosphere that the good social norm is choice of words, two is to draw up effective law laws, enlarge government to take charge of strength. Keywords : The shopping website, store name and language studies 目 录 摘 要 I Abstract II HYPERLINK \l _bookmark0 第一章 绪 论 1 HYPERLINK \l _bookmark1 一、 店铺名称的研究现状 1 HYPERLINK \l _bookmark2 （一）传统店铺名称研究现状 1 HYPERLINK \l _bookmark3 （二）购物网站店铺名称研究现状 3 HYPERLINK \l _bookmark4 二、研究对象 4 HYPERLINK \l _bookmark5 三、研究方法 5 HYPERLINK \l _bookmark6 四、研究的意义 7 HYPERLINK \l _bookmark7 第二章 购物网站店铺名称语言特征分析 9 HYPERLINK \l _bookmark8 一、语音特征 9 HYPERLINK \l _bookmark9 （一）音节构成多样化四音节占明显优势 9 HYPERLINK \l _bookmark10 （二）音节平仄交替使用 10 HYPERLINK \l _book