吴中农行惠农通营销策略分析-analysis on marketing strategy of agricultural bank huinong tong in wuzhong.docxVIP

下载本文档

16
0
约3.44万字
约 41页
2018-06-03 发布于上海
举报
版权申诉

吴中农行惠农通营销策略分析-analysis on marketing strategy of agricultural bank huinong tong in wuzhong.docx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

吴中农行惠农通营销策略分析-analysis on marketing strategy of agricultural bank huinong tong in wuzhong

AbstractThemarketingstrategyresearch,ABCHuinong.Themarketingstrategyresearch,ABCHuinong.AbstractWiththepopularizationandtheenhancementoftheelectroniclevel,especiallytherapiddevelopmentofnetworktechnology,electronicbankingbusinesshasbecomethesurvivalanddevelopmentofcommercialbankscompetitionmeans.Notonlyreducethebankelectronicbankingbusinessandmarketingcostsandimprovingcustomerservicequalityandenhancecustomerloyalty,andcanbematchedwiththebankproductsegmentsandmarketsegmentation,accordingtothedifferentmarketenvironmentandcustomergroupsfordifferentproductstrategies.Inrecentyears，largecommercialbankssuchastheIndustrialandCommercialBankofChina(ICBC)，AgriculturalBankofChina(ABC)，BankofChina(BOC)andChinaConstructionBank(CCB)etc．haveacceleratedthepaceofcomputerizationconstruction，e-bankingcompetitionisbecomingincreasinglyfierce．Asasub-branch，AgriculturalBankofChinaWuzhongBranchhasthedoublefeatureofbusinessmanagementandbusinessoperation．Itiscurrentlyintheperiodofbusinesstransition，Accordingtothelocalmarket,itneedstostudyandformulatethedevelopmentstrategy,businesstopromotebusinessdevelopmentoftheAgriculturalBankofChinawuzhongBranch.Huinongasaproductofthecombinationoffinancialinnovationandtheinnovationofscienceandtechnology,completelychangedthetraditionalmodeofoperationofthebank,caneffectivelypromotethetransformationofbusinessstrategy.andthedevelopmentofHuinongisoneoftheprioritiesofthecurrenttransformation．Comparedwiththoseinthesameindustry,thee-bankingdevelopmentofAgriculturalBankofChinaWuzhongBranchalsofacegreatercompetitivepressure．TosolvetheproblemoftheHuinongdevelopmentwillhaveadecisivesignificanceforthereformanddevelopmentofAgriculturalBankofChinaWuzhongBranch．Thispaperadoptstheanalysismethodofcombiningtheoriesandrealdevelopmentsituation．Researchanddevelopmentofdomesticandforeignelectronicbankingandtheoreticalanalysis,Onthebasisofexpoundingthebasictheorysuchastheconcept，Themarketingstrategyresearch,ABCHuinong.Abstractfeatures，advantagesandthedevelopmentstatusofHuinong，Co