New Venture Creation Individual Assignments（一）.docVIP

New Venture Creation: Individual Assignments Assignment Name: Elevator Pitch (Lifestyle Business)* Assignment Type: Individual Assignment Points: 80-points Due Date: September 13, 2006, Wednesday As you have learned, a lifestyle business is a type of new venture that is generally somewhat focused in its scope within the industry it competes and growth aspirations for the firm are generally modest. That is, founders of lifestyle businesses are not usually looking to grow their ventures to become large organizations. Another term that you may have heard for a lifestyle venture is a “small-to-medium size company,” or SME. Further, the types of firms that your book refers to as “salary-substitute firms” would fall under this category. Regardless of the growth aspirations of the founder, the entrepreneur is generally interested in starting and running the company for an indefinite amount of time (e.g., they are not looking for a liquidity event), and they generally only have one or just a few physical “office” locations. Characteristics of these types of firms include that they provide their founders with enough financial means to make a living equivalent to what they might earn in a traditional job and they occasionally allow their founders to pursue a particular lifestyle or interest (e.g., in the case of founders pursuing a particular hobby or special interest). For this assignment, you will be required to identify an opportunity for a lifestyle venture and to conduct a one-minute elevator pitch of that lifestyle venture in front of the class. The new venture, lifestyle business, elevator pitches conducted by the class are very important as five of them will become the topic of your group feasibility projects. Consequently, carefully consider and prepare these presentations. Specifically, after everyone in the class has completed the one-minute, lifestyle venture elevator, pitch I will select five that seem the most promising upon my initial inspecti