云南财经大学国际工商学院澳班MGT论文.docxVIP

PAGE \* MERGEFORMAT10 A Research on Cultural and Environmental Context in International Management  Content  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc463551549 1. Introduction  PAGEREF _Toc463551549 \h 2  HYPERLINK \l _Toc463551550 2. Cultural and Environmental Context for Global Manager  PAGEREF _Toc463551550 \h 2  HYPERLINK \l _Toc463551551 2.1 Power Distance  PAGEREF _Toc463551551 \h 3  HYPERLINK \l _Toc463551552 2.2 Uncertainty Avoidance  PAGEREF _Toc463551552 \h 3  HYPERLINK \l _Toc463551553 2.3 Individualism  PAGEREF _Toc463551553 \h 4  HYPERLINK \l _Toc463551554 2.4 Masculinity  PAGEREF _Toc463551554 \h 4  HYPERLINK \l _Toc463551555 2.5 Long-term and Short-term Orientation  PAGEREF _Toc463551555 \h 5  HYPERLINK \l _Toc463551556 3. Case  PAGEREF _Toc463551556 \h 5  HYPERLINK \l _Toc463551557 3.1 Masculinity and Femininity——A Contrastive Analysis of Hewlett-Packard and TCL’s Cross-cultural Management in France  PAGEREF _Toc463551557 \h 5  HYPERLINK \l _Toc463551558 3.2 From Centralization to Separation——Samsung’s Success in China  PAGEREF _Toc463551558 \h 7  HYPERLINK \l _Toc463551559 3.3 Individualism——Haier’s Cultural Integration in the United States  PAGEREF _Toc463551559 \h 8  HYPERLINK \l _Toc463551560 3.4 Unfamiliar with Local Business Environment——Gree’s Loss in Brazilian Market  PAGEREF _Toc463551560 \h 8  HYPERLINK \l _Toc463551561 4. Conclusion  PAGEREF _Toc463551561 \h 9  HYPERLINK \l _Toc463551562 Reference  PAGEREF _Toc463551562 \h 10   1. Introduction With the development of globalization, increasing cultural diversity has become an emerging issue in global management that managers cannot ignore. These cultural diversities are originated from the differences in cross-countries business and cultural environment, which may affect communication, negotiation and decision making of international management. Global managers thus should have a clear un