What is the urgent management of mankind（甚么是人类的燃眉之急管理）.docVIP

What is the urgent management of mankind（甚么是人类的燃眉之急管理） In the long run, good companies must not only have a single point advantage, but have an advantage over the whole system. For example, only from the product point of view, Wahaha does not have much advantage than competing products, but from the entire management system, its advantage is very obvious, for example, has a complete product line, the depth distribution and marketing strategies, and improve the incentive system...... these advantages to form a resultant force of any opponent dare not underestimated. For Chinese enterprises, how to build a powerful marketing system through management? There are two in the back to the future of human wave: one is Chinese and foreign sages for thousands of years in the world of delusion, illusion in ancient civilization basically gradually appeared, the global village becomes healthy green, harmony beautiful hometown of one; the other is a super invention force Qinmu curiosity without control desire and greed to cause human self extinguished, agile. The limitations of global experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultura