SamsungGalaxyS6EdgeCampaign-Media媒介方案.pptxVIP

Samsung Galaxy S6 Edge Campaign Plan _ Media ;Industry Competitor Status;Digital Media Trends;Competitor Review;Communication TA;Our Strategic Approach;DIGITAL MARKETING COMMUNICATION OBJECTIVE RECAP;;;Digital Media Strategy;60%;Media Solution;Awareness _ IM + News;Awareness _ Search;Brand Zone Leverage parent brand impact, update visual display on launch day. Premium format to impress users on launch period.;Awareness _ Video;Awareness _ Video;Reach TAs and potential users with effective cost; Display ads on pc mobile (including wechat ad).;;Media Coop_ Tech. ;Media Coop_ SNS ;;Media Coop_