Old_local_campus_coffee_shop(英文商业计划书).doc

Old local campus coffee shop Business plan Campus coffee love and warm CLASS:3 GROUP:2 NAME STUDENT NUMBER Nail 113501306 Dana 113501322 Anthony 113501312 Tom 113501321 Caesar 113501317 Contents （Ⅰ）Project Overview …………………………………………………………1 Reasons to choose coffee business…………………………………………1 The historical background of the coffee industry and Analysis………1 Price ………………………………………………………………………2 （Ⅱ）Customers and market positioning………………………………………2 Customer analysis…………………………………………………………………2 Market positioning…………………………………………………………3 （Ⅲ）Competitors and operators pros and cons analysis …………………3 Competitors and disadvantages…………………………………………3 Advantages ………………………………………………………………3 Coping strategies …………………………………………………………4 （Ⅳ）Commercial mode analysis………………………………………………4 Opportunities for campus cafe (the prospect of)………………………5 The campus cafe threat (risk analysis)………………………………………5 Business strategy …………………………………………………………………5 Promotional tools …………………………………………………………………6 （Ⅴ）Economic cost benefit analysis…………………………………………………6 Sources of funding…………………………………………………………………6 Market prospects……………………………………………………………………6 Fixed costs……………………………………………………………………………7 （Ⅵ）20 common problems and treatment programs…………………………8 （Ⅶ）Student page…………………………………………………………………………9  Project Overview Six reasons to choose coffee business:One reason: the coffee is real world drinks Second reason: the cafe as the gold in the field of food and beverage industry, have sprung up everywhere, the prospect of unlimited.Three reasons: the cafe has long been beyond the dining areas, a magic place, a can not refuse lifestyleFour reasons: as a contemporary college students, coffee allows you to express individuality, self-realization, broaden your contacts, get a sense of accomplishmentFive reasons: cafe venture capital needs vary inSix reasons: good growth and high return. The historical background of the coffee industry and Analysis： Cited: It is no