品牌管理者应对消费者品牌转换行为六步曲（Six steps for brand managers to respond to consumer brand switching）.docVIP

品牌管理者应对消费者品牌转换行为六步曲（Six steps for brand managers to respond to consumer brand switching） The study of brand switching originates from the rise of buyer research Since 90s, under the influence of the demonstration role in the study of the market for multinational companies, consumer research gradually by many local enterprises Chinese attention, market research has gradually become a part of marketing management. By twenty-first Century, consumer research that emphasized the need for understanding was further expanded to emphasize buyer research in the purchase decision process analysis, and co