从大众到分众再到直复营销（From the masses to the masses and then to the direct marketing）.docVIP

从大众到分众再到直复营销（From the masses to the masses and then to the direct marketing） Primer When you open the mailbox and found the credit card companies sent you the consumption records and integral cash collateral, when you open the mailbox, professional conference magazine sent you so interested in your invitation sent to your mobile phone or The Racquet Club Hotel on the tennis activities to remind, when you are back when you are a direct marketing activities of the participants. Whether you realize it or not, more and more direct marketing campaigns have come to you. In fact, many enterprises in China have consciously or unconsciously, consciously and unconsciously applied the direct marketing in the process of enterprise marketing, sales and service. Although what is direct marketing, how to do direct marketing is not very clear, or that they are doing simple direct marketing In fact, it is not an easy thing to make good use of direct marketing, and direct marketing is a door about marketing knowledge, a science, is also an art, is also a process of implementation. The purpose of this paper is that readers have a basic understanding of direct marketing, find a way out of a simple direct marketing users to direct marketing experts, make direct marketing more effectively for the enterprise products and business promotion services, open up a new blue ocean in the field of marketing. The prosperity and development of direct marketing is the inevitable result of the development of market economy and information technology Looking back at the changes in marketing in the last 150 years, you can see a clear curve of change. We dont need marketing when we have a shortage of goods or a planned economy. When China began to enter the market economy, China began to have mass marketing. And in the West has entered the era of mass marketing. Ford has established a great model, which can be regarded as the classic of mass marketing. It produces the same color, the same type of car, w