深度分销与深度营销不是文字游戏（Depth distribution and depth marketing are not word games）.docVIP

深度分销与深度营销不是文字游戏（Depth distribution and depth marketing are not word games） Depth marketing is a common term in marketing professionals in recent years, and also a term for many marketing experts. Well, a concept of depth marketing and distribution is deep distribution. When many of our marketing personnel also have the knowledge of the depth distribution, many enterprises are also on the depth distribution pattern in the stage of exploration, another new concept and often appeared in the newspaper marketing professional end all words, but also many marketing experts blabbering talked about nouns. Is this a boring game of words? Is a powerful marketing new weapons too profound to be understood? Lets take a look at the links and differences between depth distribution and depth marketing. The concept and connotation of deep distribution, the product oriented marketing era under the guidance of 4P theory, has been transformed into the customer-oriented marketing era guided by 4C theory. In the last century in 90s, is the transition period China marketing important, this time with Chinese economy the basic realization of the planned economy completely transition to a market economy, the market supply demand contradiction is gradually replaced by pile up in excess of requirement demand contradiction. At one time, the market is becoming more and more fierce, and the competition for limited customer resources is becoming more and more common. The traditional model of enterprise product distribution, which is based on the traditional distribution agency and the multi-level wholesale channel, has been seriously challenged. Many enterprises have gradually realized that to reduce the channel level, especially to strengthen the channels of terminal channel control ability, improve product channel efficiency, improve products in the terminal market coverage is the key to keep the market competitive advantage. Some enterprises have launched a control terminal and reduce the level