gn公司在新能源环境下的战略管理分析-analysis of gn companys strategic management in new energy environment.docx

下载文档 降价啦

20
0
约4.03万字
约 58页
2018-06-04 发布于上海
举报
版权申诉
保障服务

gn公司在新能源环境下的战略管理分析-analysis of gn companys strategic management in new energy environment.docx

1、本文档共58页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

gn公司在新能源环境下的战略管理分析-analysis of gn companys strategic management in new energy environment

AbstractWiththedomesticenergyissueshavebecomeincreasinglyprominent,theenergy savingandenvironmentalprotectionhasbecomeanationaleconomicdevelopmentan importantissue,Developingcountriesinrecentyearshavebeenintroducedpoliciesto promoteenergy-savingemissionreductionprogramsandservices.Energyservice companies(ESCO)havebeguntoemergeandgrowrapidly,butfacedwithallkindsof bottlenecksandobstacles.SoitisnecessarythatWeshouldputforwardasetofsuitable strategypatternforESCOinthecurrentenergyenvironmentonthesuccessfuloperation ofthe business case analysis.GNcompanyisanESCOforthepurposeofenergy-savingService,Asanemerging industry,GNcompanyisalsofacingsomebottlenecksintherapiddevelopmentatthe sametime.Suchasbusinessmodelisnotstable,thedirectionofthemarketlimitationand so on. Inthis paper,basedontheanalysis ofGNcompanys business portfolio,the allocationofresources,competitiveadvantage,toconfirmthekeystrategicelementsof strategicmanagementofGNcompany;wasanalyzedbyusingthePESTanalysismethod ofexternalenvironmentofGNcompany,theGNcompanyisindomesticpolicy,market demandisbigopportunity,maturetechnologynext,whilefacingtheforeignenterprisesto enterthefieldofchallenge;throughthecomparisonofdomesticandoverseasenterprises anddiscussion,thecompetitionsituationmatrixCPMcompetitoronthecharacteristics weresummarizedandanalyzed;theGNcomparedtothecompetitors,uniqueoperation mechanismandcongenitaltwoenergypriceisthebiggestadvantage,butthelimitations arethelackofcorecompetitivenessandmarketstillisitsdisadvantagelies;weusethe IFEinternal factorevaluation methodforGNcompanys internalstructureand managementmode,aseriesofevaluation,affirmativeattitudetotheoperationofGN company;theBCGBostonmatrixcombinationofbusinessofGNcompanyforadetailedanalysis,theservicecontentofthecleardivision,andfordifferenttypesofbusiness presentedadifferentstrategytobuildDiscussion;finally,theexternalconditions,internal factors,portfolioanalysis,domesticandforeigncompetitors,thecomparisonofcontent, usingtheSWOTanalysismethod,putfo