2008年北京奥运会我国主要报纸报道框架.docVIP

2008年北京奥运会我国主要报纸报道框架 　　摘要:以新闻传播学为主要研究视角,运用新闻框架理论和内容分析法,对2008年夏季奥运会期间《人民日报》、《中国体育报》、《体坛周报》、《广州日报》4家报纸的奥运报道框架进行定量和定性研究。结果表明,北京奥运期间,我国报纸在报道主题上采用了多样性框架;在报道项目上采用了宽泛性框架;在报道角度上,本土化框架依然占绝对主导地位。认为明星与胜负因素不应是媒体在赛场内追逐的唯一目标;宽泛性的报道框架更能展现奥林匹克“重在参与”的魅力;奥运会是国际性盛会,要加强奥运报道本土化框架与国际化框架的平衡性。 　　关键词:体育传播学;北京奥运会;报纸;报道框架 　　中图分类号:G80-05 文献标识码:A文章编号:1006-7116(2009)10-0038-04 　　 　　A research on the report frame of Chinese newspapers in the 　　2008 Beijing Olympic Games 　　FEI Yu-hong1,LIU Hong-xia2,XIA Tong-ling1 　???(1.Department of Journal,Haerbin Institute of Physical Education,Harbin 150008,China; 　　2.Sports Soicial Science Center,Shenyang Sport University,Shenyang 110102,China) 　　 　　Abstract: In order to know the report frames and characteristics of Chinese newspapers in the 2008 Beijing Olympic Games, and to summarize its advantages and disadvantages, this thesis makes a research of the report frames of newspapers such as People’s Daily, Chinese Sports Newspapers, Sports Weekly and Guangzhou Daily in terms of quantitative and qualitative investigation, with the major viewpoint of news communication, using news frame theories and through the content analysis method. The results show that during the Beijing Olympic Games, Chinese newspapers used diversified frames in coverage topics, extensive frames in coverage projects but the native frame still took the priority in coverage angles. The author argues that stars or winning and loss should not be the only goal for the press to search for during the games and the extensive coverage frames can display better the Olympic’s beauty of “the main point is to participate”. Besides, the native frames and the international frames of the Olympic coverage need to be balanced more because of the Olympic Games is a international pageant. 　　Key words: sports communication;Beijing Olympic Games;newspaper;report frame 　　 　　竞技体育,尤其是像夏季奥运会这样的盛大赛事,常被看作是全球媒介事件,人们感受的奥运会也常常是媒体眼中的奥运会。因此,媒体需要为受众构筑立体、真实、可信的奥运报道。2008年北京奥运会,全世界各大新闻媒体大大加强了报道力度,大约有2万名持证记者和约