中原武术文化媒体传播现状与对策研究.docVIP

中原武术文化媒体传播现状与对策研究 　　【摘要】在信息产业和传媒产业日益发达的当今时代，各类媒体在中原武术文化的传播和发展过程中举足轻重。中原武术文化的媒体传播既有成绩、经验，也有问题和不足，中原媒体应以弘扬中原武术文化为己任，加强深度报道；注重自主创新，积极打造电视功夫娱乐栏目和知名赛事；积极推动武术网络建设，促进网络媒体的质量和传播水平；提升中原各类媒体对于中原武术文化的传播力，增强中原武术文化的影响力，推动中原武术文化全面、健康、可持续发展。 　　【关键词】中原；武术文化；媒体传播；传播力 　　 　　On the Current Situation and Countermeasures of Media Communication of 　　Wushu Culture in the Central Plain Area 　　XU Hui-le 　　(Journalism and Communications School, Zhengzhou University, Zhengzhou 450000, Henan) 　　【Abstract】In modern times, when the information industry and the media industry become increasingly developed, various types of media appear to be important in the process of spreading and developing Wushu Culture in the Central Plain Area. There are not only achievements and experience, but also problems and shortcomings in the Media communication of Wushu culture in the Central Plain area. Media in this region should take it as their own responsibility to promote Wushu Culture, and enhance the depth of reports. They should focus on independent innovation, and actively create television entertainment programs and well-known martial arts competitions. They should actively promote the construction of martial arts network, and promote the quality and standards of network media. And they should upgrade the spread of martial arts via the various media in the region, and enhance the influence of Wushu culture, and promote the comprehensive, healthy and sustainable development of it. 　　【Keywords】the Central Plain Region, Wushu Culture,Media communication,vagility 　　 　　随着改革开放的深入，在各级政府、体育（武术）、文化部门的积极扶持、保护和各有关仁人志士的共同努力下，以少林拳和太极拳为代表的中原传统武文化不断得到保护、传承、传播和发展，习武人数越来越多，武术旅游越来越热，中原武术以其独特的技术和文化魅力，成为中原文化的优秀代表和知名品牌,成为中原对外开放的沟通??梁和重要名片,为中原经济社会发展和中原崛起作出了重要贡献。 　　在中原经济社会建设日新月异、中原逐步走向崛起的过程中，原河南省委书记徐光春同志在2006年10月召开的河南省八次党代会上的报告中，提出了河南“由经济大省向经济强省跨越……由文化资源大省向文化资源强省跨越”的战略目标〔1〕，随后，《中共河南省委、省政府关于加快文化资源大省向文化资源强省跨越的若干意见》专门提出“有效开发文化资源，培育文化优势产业和知名品牌……重点发展传媒出版、文化旅游、武术健身、杂技表演、工艺美术和文博会展等六大优势产业。……要树立品牌意识，结合资源优势，着力打造我省六大文化品牌，即以《大河