Cultural marketing a critical leap in marketing（文化营销市场营销的关键一跃）.docVIP

Cultural marketing a critical leap in marketing（文化营销市场营销的关键一跃） Twenty-first Century is a cultural dominated economic era, culture is no longer an economic addition, but closely integrated with the economy and become the driving force of economic development. Culture is closely related to marketing. Marketing process in the physical performance of product delivery to meet the needs of the process, and in the inner layer is a cultural value transfer, so as to achieve customer satisfaction process. The marketing process is full of cultural factors, it is the support of culture that makes commodit