罗兰贝格低成本汽车市场.pdfVIP

PRESS RELEASE Roland Berger launches global study on low cost cars - Segment to grow to 18 million units by 2012 - Strong growth in North America - Success factors With their new study The early bird catches the worm, automotive experts from Roland Berger Strategy Consultants provide an in-depth analysis of the global market for low cost cars. In addition, the study offers guidance to decision makers in the automotive sector about how to develop a low cost car strategy. Beijing/Detroit - Carmakers have been assembling small, cheap cars for the masses for many decades. The difference today hinges on developments in different parts of the globe, which are aligning to create an unprecedented boom in demand for low- priced vehicles. A quiet revolution is under way in the automotive industry. Many consumers in the United States and Europe are being priced out of the new car market. They want basic, value-for-money cars that simply get them from point A to point B. In emerging markets, waves of first-time car buyers are hitting the market, especially as consumers in these countries become wealthier. In their recent study on low cost cars (vehicles priced below USD 10,000 in the US or EUR 10,000 in other markets in the A-B-segment), a team of experts from Roland Berger Strategy Consultants global Automotive Competence Center estimate the number of cars in this segment will approach 18 million units by 2012. Growing by 4 million units in the next six years, the low cost car segment will be far more dynamic than the overall global automotive market. The segment is booming and is going to change the automotive sector, says co-author Wim van Acker, Managing Partner of the companys North American operations. 1 US The MSRP of low cost Chinese produced vehicles imported to the US is estimated to range from USD 6,600 to 10,200