【精品】Behavior Change Communication (BCC)行为改变交流33.pptVIP

Behavior Change Communication (BCC)行为改变交流 Program for Appropriate Technology in Health (PATH) 帕斯适宜卫生科技组织 Chengdu, China，December 17, 2003 Behavior Change Communication (BCC) is...行为改变交流是指 “A process for promoting and sustaining health changes in behavior in individuals and communities through participatory development of appropriately tailored health messages and approaches that are conveyed through a variety of communication channels” “通过参与式开发有针对性的健康信息和方法，并通过多种传播渠道把它们传递出去，从而促进和保持个人和社区改变其健康行为的一个过程。” （引自帕斯PATH“为文化低的人们开发HIV/AIDS/STIs材料指南”2002年12月） 行为改变交流（BCC is…） integrated into an overall program 整体项目的有机组成部分 an interactive process with communities 社区参与的互动的过程 tailored messages and approaches using a variety of communication channels 多种传播渠道传递有针对性的信息和方法 positive behaviors to promote and sustain behavior change 促进积极的行为并使行为变化持续 Why BCC? -- Role of BCC in Behavior Change行为改变交流在行为改变中的作用 Increase knowledge 增长知识 Improve skills sense of self-efficacy 提高自信和技能 Promote essential attitude change促进必要的态度转变 Create demand for information and services 创造对信息和服务的需求 Promote preventive behaviors and self care 提倡预防行为和自我保健 Stimulate community dialogue 促进社区对话 Reduce stigma and discrimination 减低歧视 Advocate for policy changes 倡导政策改变 Promote services for prevention and care 加强预防和保健服务 How to develop BCC Strategy?-- Guiding Principles制定行为改变交流战略的指导原则 An integrated component of a comprehensive program 综合性项目的有机组成部分 Based on systematic formative assessment and process 以系统的形成性评估为依据 Clear behavior intervention objectives 明确的行为干预目标 Developed with active participation of the stakeholders the community 项目相关人员和社区的积极参与 ME at the beginning 监督评估始于项目开始 BCC Objectives: example行为改变交流目标的例子 Program Objective 项目目标 Reduce prevalence of STIs among truck drivers 降低卡车司机中性传播疾病的发病率 Behavior Change Objective 行为改变目标 Reduce number of partners 减少性伴的数量 Increase condom use 提高安全套的使用 Increase appropriate STI seeking behavior 增加使用适宜服务的行为 BCC Objective 行为改变交流目标 Increase self risk perception 提高对自己面临危险的认识 Change at