关于Barbie的新闻分析.pptVIP

Researchers find Barbie is often mutilated 芭比娃娃成为年轻女孩出气筒 Barbie, beware. The iconic plastic doll is often mutilated at the hands of young girls, according to research published by British academics. beware: v. 当心，小心，提防 beware of sb/sth Motorists have been warned to beware of icy roads. iconic: 偶像的，符号的 The girls we spoke to see Barbie torture as a legitimate play activity, and see the torture as a cool activity, said Agnes Nairn, one of the University of Bath researchers. The types of mutilation are varied and creative, and range from removing the hair to decapitation, burning, breaking and even microwaving.“ decapitation：n. 斩首，杀头 v. decapitate microwave n. 微波, 微波炉 v. 用微波炉烹调或加热 Researchers from the universitys marketing and psychology departments questioned 100 children about their attitudes to a range of products as part of a study on branding. They found Barbie provoked the strongest reaction, with youngsters reporting rejection, hatred and violence, Nairn said. branding: 品牌创建，品牌研究 provoke: 激起，激怒 The announcement provoked a storm of protest.这份公告掀起了一份抗议之潮。 The meaning of Barbie went beyond an expressed antipathy; actual physical violence and torture towards the doll was repeatedly reported. she said. antipathy: n. 反感；厌恶；憎恶；不相容 actual: adj. 实际的，真正的 The actual cost was higher than we expected. n. actuality v. actualize 实现，使发生 While boys often expressed nostalgia and affection towards GI Joe，renouncing Barbie appeared to be a rite of passage for many girls, Nairn said. nostalgia：怀念之情，乡愁 GI Joe: 美国大兵, 是系列即时战略游戏《红色警戒》中重要作战单位。 renounce: 宣布与……决裂； 宣布放弃 He had renounced his former associates. a rite of passage: 通过仪式；表示从一阶段进入另一阶段转折点的仪式，如从青少年进入成年 The most readily expressed reason for rejecting Barbie was that she was babyish, and girls saw her as representing thei