牛津译林版 模块四 advertising M4U1 welcome to this .ppt

Unit 1;What is the usage of advertising? Do you like it? Why or why not?;;The city is in your hands.;;Do you know other forms of advertisements?;public service advertisement;Free talk;2. Where can we find these ads?;TV advertising ;billboard advertising ;bus advertising ;Newspaper advertising ;;Types of advertisements;Look at the four ads in the textbook. Try to answer these questions:;This poster is a commercial advertisement. It offers the airline service. It uses “I love to fly with Oxlin Airlines. ;This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. ;pollution;global warming;This poster is intended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.;This poster is targeting young people, especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days”;good ads;A “well-known” advertisement in China;;Just do it.;Impossible Is Nothing ;;Good to the last drop． Obey your thirst． ;There is less of it, but no less to it.;More ads for you to discuss:;; ;Advantages disadvantages of ads.