北师大版Module4 Lesson 3 The Advertising GamePPT.ppt

Lesson 3 The Advertising Game Why is the advertisement designed in this way? The Advertising Game ？ 1st Para. The classic advertisement is one that gives information about finding certain products. classic ads. feature expanation example the developemt of this paragraph 2nd Para. However, this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place.In such situations, advertisements need to attract, and hold the attention of the public. 4th Para. For many of today’s advertisers, repeating old ideas is not a successful approach. They realize that it does not matter how attractive the idea linked with the product is --most people know that the main purpose of the advertisement is making customers spend money. 5th Para. However, not all advertising is about selling products and services for a profit. P1: the classic ads P2: visually attractive ads P3: modern ads P4: the top ads P5: the public ads The organization of the passage Development of ads Match the pictures with each paragraph. para1 para2 para4 para3 … concept概念 visually attractive 视觉吸引 humour幽默 para5 Group Work:Jigsaw Reading No.2 Para.3 No.3 Para4 No.4 Para.5 No.1 Para.2 the classic ads company name location product visually attractive ads pictures or the words of experts enjoy looking at=visually attractive Modern ads high clear Very thin Very light concept of convenience the highest standars of design top ads Using humour as well as new and unusual idea the best part They make people forget that someone is trying to sell them something. 中国英语教师网