Polarization of People - Our Way Information Technology (Dr 极化的人-我们信息技术（DR.pptVIP

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Polarization of People - Our Way Information Technology (Dr 极化的人-我们信息技术（DR.ppt

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Polarization of People - Our Way Information Technology (Dr 极化的人-我们信息技术（DR

Polarization of People Chapter 6 Shedletsky Aitken Common Ground or Intense Differences? Does Internet communication enable people to find common ground or intensify differences, polarization? Does the Internet increase democratization or create a digital divide? Polarization By polarize, we mean that the Internet encourages groups of people to emphasize their differences with others; Intensification of Polarization The way people connect with others to increase polarization of people; You find people scattered geographically who think in ways similar to the way you think; In other words, the Internet can bring together people who think alike; On the Other Hand: New Communities The Internet can also bring people together in new communities and identities, creating new boundaries as it breaks down old ones; The utopian image pictures a new and more liberated way of being; The Internet is a communication medium of paradoxes; The Dark Side of Communication on the Internet Digital divide or technical together? Papert (1981) theorized that with the computer would come a greater division of classes; Lopsided computer skills; Unequal access, use, knowledge, speed and quality of connections, and ability to evaluate information; The advantaged would have and use the Internet effectively; People in developing countries may have limited access; Democratization Some scholars argue that the Internet reduces communication and status differences; The Internet moves us farther in the direction of collapsing the distinction between highbrow and lowbrow; Cognitive Dissonance According to cognitive dissonance theory, our beliefs (or cognitions) can be related either by: their consistency their contradiction or their irrelevance What We Seek We tend to seek information that is consistent with our beliefs (consonant); We tend to avoid or refuse to believe information that is inconsistent with our beliefs (dissonant); The number and importance of consonant and dissonant elements