新人教选修9 Unit5 Inside advertising-Language pointsPPT.ppt

LANGUAGE STUDY FOR READING I;Use the words in the text to take the place of the words in red.;We have a desire to become respectable citizens. Only big companies can afford television ads. What is the cost of putting an ad on the Internet? ;Most shampoo products depend on an ad with good visual effects. Advertising cigarettes is not allowed in China. Not all advertisers are honest. I’ve known Ben for many years. He is worthy of trust.;1. come across = meet with 偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的名字。 I came across his name on the cover of a book. 我刚才偶然碰到你的一个老同学。 I’ve just come across one of your former classmates.;Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. ;1) 他是我们班的“活词典”。 He is the “walking dictionary” in our class. 2) 要是你穿这么艳的衣服，很容易成为“活靶子”。 You would become a “walking target” if you dressed in such a bright color.;用with+复合结构完成下列句子。 1. _______________________( 心存梦想) ， he went to Hollywood. 2. The boy came running towards us _______________________________ (手被绑在背后).;3. They pretended to be working hard all night _______________ (亮着灯). 4. ____________________ (没有可以燃烧的东西), the fire became weak and finally died out. 5. ______________________________（作业完成后), we went to play basketball.;4. inform = tell 通知 inform sb. (of/about sth.) 她通知他们他已经到达。 She informed them of his arrival. inform (that clause) 他们得到了儿子阵亡的通知。 They were informed that their son was killed in battle. be well informed about sth. 精通某事；对某事消息灵通;5. fit in / into 找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。 我尽量午饭后抽时间见你。 I’ll try and fit you in after lunch. 我得在一个上午安排十次约见。 I had to fit ten appointments into one morning.;我们没有地方再摆更多的椅子了。 We can’t fit in any more chairs. 他过去从未干过这种工作，很难说他是否会与他人配合得好。 He’s never done this type of work before; I’m not sure how he’ll fit in with the other people.;6. appeal to sb. 有吸引力??有感染力，引起兴趣 想到要在雨中久等使人扫兴。 The prospect of a long wait